Emsteel, one of the largest publicly traded steel and building materials manufacturers in the region, has launched its eighth annual CSR campaign in celebration of the Holy Month of Ramadan. Titled ‘We Give You Smile’, the campaign involved active participation from the senior management team and the company’s employees, packing more than 500 Ramadan supply parcels. These parcels contain essential food items tailored to meet the needs of the less fortunate during the holy month. The company has collaborated with the Emirates Red Crescent and The Emirates Society for Parents, Care & Relief Association with the aim of distributing these boxes to those in need in the UAE.
First launched in 2016, We Give You Smile falls under the company’s ongoing Corporate Social Responsibility program, underlining Emsteel commitment to strengthening local communities through meaningful approaches to social challenges. In addition to spreading the culture of volunteerism and caring for needy families, the initiative aims to enhance the participation of the company’s employees in initiatives that carry humanitarian goals.
