Among world leading Steel companies and industry specialists, Emirates Steel, the only integrated steel plant in the UAE, owned by Senaat, participated at the 4th World DRI & Pellet Congress held in Dubai last Week.
The company’s delegation headed by Eng. Ahmed Salem Al Dhaheri, Chief Commercial Officer (CCO), debated alongside some of the most reputable Iron and Steel companies, issues related to the challenging industry conditions, developments of global steel industry scene and the DRI role in market recovery.
The congress brought together participants from around the world, representing the entire DRI supply chain to lay out their vision of the steel market, through panel discussions focusing on topics such as the main challenges facing the industry, and ways to adapt to new market pressures.
Representing Emirates Steel, Eng. Ahmed Al Dhaheri participated in the opening discussion panel alongside a handful of leading experts as they discussed several outlooks on the DRI role in the hopes of attaining high grade value products, environmental sustainability and DRI benefits in order to penetrate new markets.
Eng. Ahmed Al Dhaheri explained the strategy that Emirates Steel is following to face recent market challenges such as the collapse of pricing structure and high raw material costs for DRI producers, which pertains of enhancing efficiencies, focusing on product differentiation and productivity rates while reducing costs where possible and moving towards value added products
The panel discussed current market pressures due to inflow of cheap steel imports to the region and Emirates Steel’s approach in working with the concerned authorities to mitigate the situation impacts and ensure fair trade. Eng. Ahmed expressed optimistic views on the future of the region’s steel sector.
The event was attended by attendees representing the DR grade iron ore suppliers, technology suppliers, consultants, traders, DRI producers and steel makers, and covered issues such as MENA DRI and opportunities in the industry, DRI and Scrap in the MENA region and beyond, Iron ore DR grade pellet supply and Pelletizing Technology.
With cutting edge technologies represented, the Congress showcased an excellent opportunity to adapt to this evolving market, and participants were able to network with key manufacturing industry figures involved with all aspects of the DRI and steel manufacturing processes.