Emirates Steel, the only integrated steel producer in the UAE and a subsidiary of General Holding Corporation (Senaat), is participating at the Metal & Steel Middle East 2015 on a high note to attract the attention of public and official visitors, including major Egyptian firms with interests in nuclear energy, oil & gas, construction, infrastructure and other sectors of the rapidly-growing Egyptian economy. The Company, is the official Platinum Sponsor of the event, is showcasing its product range including rebar, wire rod and heavy sections.
This is the third time we participate in the show,” said Engineer Ahmed S AI Dhaheri, Chief Commercial Officer at Emirates Steel. ‘Ibis exhibition is an important event for us as it offers us the opportunity to meet the largest private and public sector companies in Egypt and to showcase all our range of products for visitors and companies to view,” he added. The show is being held in Cairo, Egypt from February 19-21and all guests are invited to visit Emirates Steel’s booth A7.
Strategically located in the industrial city of Abu Dhabi (ICAD), Emirates steel utilizes the latest rolling mill technology to produce reinforcing bar, wire rod and heavy sections with an annual capacity of 3.5 million tons. Emirates Steel’s underlying business goal is to be an efficient and competitive producer of finished steel products. To achieve this, the Company continually and significantly invests in expansions in the areas of processing, manufacturing and information technology. In addition, these investments help to improve product and service quality, reduce the Company’s environmental footprint and increases safety for its workers and customers.
The UAE’s largest steelmaker has now set the stage to further expand its global presence and add more value-added steels to its product basket. With better demand prospects and mega expansion plans in the pipeline within the Middle East region and particularly Egypt, Emirates Steel is now sharpening its focus on high-margin, high-strength value-added product (VAPs).
In an environment of low capacity utilization, Emirates Steel is revisiting its optimization models. Its strategies for the next five years include focusing on value-added produ. despite challenges of higher setup times and smaller product. campaigns. The Middle East region imports most of its value-added steel and Emirates Steel believes it can capitalize by manufacturing these products domestically.
Emirates Steel recently started developing steel for building offshore oil rigs, which was earlier being imported. The new structural steel that the steelmaker has started developing is the S355.I2, which is intended for the supply of offshore oil and gas structures. By producing these enhanced grades, Emirates Steel should be in a better position to compete for a larger share of the heavy sections market in the MENA region, which is currently supplied largely by imports. Before that, Emirates Steel joined hands in a strategic collaboration with the UAE’s peaceful nuclear energy program for power generation run by the Emirates Nuclear Energy Corporation for the supply of high-value steel products for nuclear plants.
“Metal & Steel Middle East will fulfill an important role in meeting the needs and interest of exhibitors, visitors and delegates. The event paves the way for building professional relationships and alliances, in addition to creating partnerships between Emirates Steel and potential suppliers,” pointed out Al Dhaheri.
We are looking at establishing strategic alliances with leading companies in Egypt and we believ
e we have the state-of-the-art facilities, products and services, and highly-experienced and committed workforce to allow us to grab market share in Egypt’s booming steel market,” stated Al Dhaheri.
According to recent press reports, the UAE is implementing a number of development projects worth more than US$10 billion in 18 govemorates in Egypt. These projects cover key sectors including energy, housing, urban development and food security along with health, public transport and education. These projects would accrue far-reaching economic benefits to Egypt as they would generate 600,000 jobs and serve 10 million people.
Established in 1998, Emirates Steel grew in a relatively short period of time from a simple re-roller of imported steel billets to a complex integrated manufacturing plant, using modem solutions to tackle traditional industrial problems to generate value for its various stakeholders. In 2012, the Company began producing at a capacity of 3.5 million MTPA, following expansions and the investment of AED 11 billion (US$ 3 billion).